FOA-Outreach Assessment; March 10, 2021

 

Agency

Department of the Interior

 

Description

The U.S. Fish and Wildlife Service, co-chair of the ANS Task Force, requests proposals to build upon previous assessments and evaluate aspects of the Stop Aquatic Hitchhikers! campaign, Clean Drain Dry Initiative™, and PlayCleanGo campaign to determine what messages and delivery strategies are most effective to achieve desired behavioral changes. Objectives to be addressed under this assessment include:

• Determine the effectiveness of the Stop Aquatic Hitchhikers!, Clean Drain Dry Initiative™, and PlayCleanGo® campaigns in raising awareness of key audiences and in achieving desired behavior change results;
• Identify the messages that will have the greatest effectiveness in achieving the desired invasive species prevention behaviors moving forward;
• Determine whether other state or regional prevention brands or messages, used singularly or in combination with the national campaigns listed above, help to achieve behavior change among outdoor recreational users to limit the spread of invasive species;
• Evaluate if the current approach to co-branding the campaigns included in the MOU is effective;
• Evaluate the efficacy of umbrella brands to unite sub-messages to increase awareness and behavior change;
• Assess the extent to which Community-Based Social Marketing tools are being used to increase awareness and behavior change;
• Assess the extent to which strategies and methods such as watercraft inspection/decontamination, enforcement, and policy are being used to increase awareness and behavior change;
• Using examples, explain how different mechanisms and media tools can effectively deliver messaging and reach intended audiences; and
• Identify processes and metrics for evaluation of outreach and behavior change programs.

 

It is the intent that the results of this assessment will be used by the ANS Task Force, regional ANS panels, states, and partners to produce a national communications and marketing framework that increases the effectiveness and reach of outreach campaigns and encourages prevention behaviors to stop the spread of invasive species through recreational activities. Proposals submitted for this award should address how the anticipated results will assist the ANS Task Force in reaching this goal. 

 

Announcement Number:

F21AS00229

 

Closing Date:

March 10, 2021

 

Link to Full Announcement

https://www.grants.gov/web/grants/view-opportunity.html?oppId=330719

 

Contact Information

Susan Pasko

703 358-2466

susan_pasko@fws.gov