Funding-USDA - WIC Educational Materials Development for Updates to the Loving Support Makes Breastfeeding Work; July 21, 2014

Agency

Food and Nutrition Service

Description

The Food and Nutrition Service (FNS) will fund a competitive cooperative agreement award of up to $2 million in Fiscal Year 2014 to a qualified applicant to update the existing USDA breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work (Loving Support). This award is contingent upon the availability of funds. FNS may fund this project, in whole or in part, without further competition, in this or subsequent funding years. FNS expects the campaign update to be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials. These updates should use the original findings of the initial campaign as a basis but be reflective of the current needs and perspectives of the target audience.

Announcement Number: USDA-FNS-WIC-FY2014-LOVINGSUPPORT

Closing Date: Jul 21, 2014

Link to Full Announcement

http://www.grants.gov/web/grants/view-opportunity.html?oppId=257573

Contact Information

Gregory Walton Grants Officer
Grant Officer e-mail address